[updated] - Après 3 mois de test, Google+ vient de s'ouvrir au public. Est-ce trop tard?

Durant ces trois mois de répits, Facebook a rattrapé son retard et a proposé une grande partie de ce qui faisait l'attrait de Google+ (clarification des réglages de vie privée, simplification des listes, intégration du "following" avec les "subscriptions). C'est fou comment Facebook est bon à exécuter quand même... 

Encore une fois il faut remercier la compétition qui nous a amené une nouvelle dynamique de marché et va probablement maintenir le rythme accéléré d'innovations qu'on a vu récemment. Ça me rappelle un peu les pas de géants qu'Internet Explorer (vous vous souvenez de IE6 super lent et remplis de bugs!;) avait fait lorsque Firefox a gagné du momentum il y a quelques années. Maintenant ces navigateurs ont du fils à retordre et des mises à jour/optimisations bien plus régulières...merci qui? Merci Google Chrome! Visiblement Google+ a eu le même effet sur Facebook.

Concernant Google+ plus spécifiquement, j'ai vraiment hâte que les gens derrières publient de bonnes api, qu'ils intègrent mieux leurs différents services, notamment Blogger et YouTube (surtout pour les commentaires), et qu'enfin ils pluguent les api des autres réseaux sociaux tant qu'à faire, ça ne leur feraient pas de mal si ce n'est rendre G+ mon réseau de prédilection ...a voir...

Mais est-ce vraiment trop tard?


Ici Google est allé "all the way" (vous avez vu la grosse flèche bleue publicitaire sur Google.com?), je pense que Google a vu les analytics de recherche sur sa page et que la croissance n'est plus aussi importante à ce niveau. 

1. D'une part, il en va de sa pertinence sur le web, car si la recherche devient vraiment sociale comme le voudrait Facebook, il y a un veritable risque pour Google.
2. D'autre part, il en va du renouveau de la compagnie et de la recherche d'un nouveau vecteur de croissance.
3. Enfin, il en va du "data scouring", Google n'a pas accès aux données de Facebook, et les gens y passent de plus en plus de temps a y créer des données; avoir son endroit ou ces données sont créées est un enjeu majeur pour une compagnie qui se veut être le hub de la recherche de données sur le web.

De facto, je crois que Google ne va pas lâcher prise jusqu'à avoir "a fair share" du web social, ou elle va couler avec le navire. Je penche pour l'option un, et Robert Scoble scobleizer@gmail.com semble penser de même....

Personnellement je crois que la guerre a juste commencé, et qu'ils rattrapent assez rapidement les 7 années de retard sur Facebook tout en y ajoutant de belles innovations (le nouveau Hangout avec document sharing et sketching, Hangout sur mobile, Circles, Huddle).

 

Hangouts on your phone: Stream View (left), Green Room (center), Portrait Mode (right)

 

 

Hangouts On Air: Stream View (left), Full-screen Mode (right)

 

Hangouts with extras: Screensharing (left), Sketchpad (right)

 

Hangouts with extras: Docs (left), Named Hangouts (right)

 

Search in Google+: photography (left), cooking (right)

 

 Pour plus de détails, voir le billet sur le blog officiel de Google. 

A little far fetched, mais ça me fait penser a la croissance des BRIC face aux pays avancés! Va-t-on assister au même type de rattrapage? Pas sûr connaissant l’inertie des utilisateurs en général, en particulier quand 1/10ème de la population mondiale est sur Facebook. Mais bon, faut quand même voir la video TED de Niall Ferguson sur la fin de "la grande divergence" et l'accélération des rattrapages depuis les années 70 (http://go.ili.as/tedniall). Voyons donc le premier pas lors de Facebook f8 demain, jeudi 22 septembre 2011.

Step by step: Get your privacy back on Facebook - Updated with the latest April 28th 2010 change with "Instant Personalization" and "Friends, Tags and Connections" menu

Update 29/04/2010: Facebook has just changed AGAIN the privacy settings. I'm not talking about the Instant Personalization option which was rolled in April 21st, but a slight change in the privacy menu http://bit.ly/facebookprivacymenu and specifically with the new sub-menu Friends Tags and connections. I will try to change later the screenshots to reflect that change.

I guess you have been on Facebook for a while now, and you've seen the change in Facebook's privacy settings in February and December 2009. Now with the release of the OpenGraph things are changing again.

I am making this post specifically because of 2 persons who are not the least tech-savvy, but who ran into trouble by letting there previous (pre-2008) privacy settings stay the same for the last 3 years. After sending them the following screenshot, I thought it may apply to other people as it's probably clearer than my previous post.

Hopefully, in the 6 following steps, you'll get the Facebook YOU want it to be and not Zuckerberg & Co's "open" community (open, as in show your whole life publicly no matter your previous privacy settings).  So here you go!

1. First today's "magical and revolutionary product", the  "Instant personalization" "feature":
Instant personalization allows other websites to access your profile. If you want to cancel that function here is what you should do, go to http://bit.ly/instantpersonalization and uncheck the box.

2. Applications & Websites privacy option:
Indeed, if you read what's written at the bottom of that page it says:

Please keep in mind that if you opt out, your friends may still share public Facebook information about you to personalize their experience on these partner sites unless you block the application.

So go to this page http://bit.ly/applicationswebsites and uncheck all the boxes about the informations that you don't want other websites to know about you, because if a friend of you goes to this website, it can store the following information about you.

3. The general privacy settings:
Now the funny part that changed in December 2009, if you haven't changed your privacy settings since then, you probably have them "reset" to the state bellow, that's what happenned to my brother and sudenly he had his whole profile open to the world to see.

When you work long hours in a highly demanding job, you don't have the time to tweak your profile every now and then, and that's something that Facebook does not (want to) understand. So here are the changes that should be made in order to get a little bit of your privacy back http://bit.ly/privacypersonal :

 And you should tweak the settings for photos and videos that people tag of you as follow in order for you not to have anyone tagging that photo, you know, THE one that you don't want your ex, your boss or even your mom to see: Update: it's now in the following 6. section that you can change this settings

4. The search settings:
Now that you have done that you should also think about who do you want to be able to find you on facebook and on Google (or other search engine). Do you really want the HR department of that shiny new firm that you applied to be able to check your "background"? Do you want to be found by random people on Facebook or other colleagues and then to have to exaplain why you did not want to add them? You cannot run all the time on the famous sentence "oh, I don't check my Facebook very often, I forgot to accept your friend request" or another one of the same flavor, so go to http://bit.ly/searchprivacy :
By default Facebook wants everyone to find you and enjoy "socializing" with you:

But if you don't want to end-up like this poor girl (I think) who lost her job because of trashing her job and forgotting that her boss was able to look at that (if your profile is not set properly as previously in the general privacy settings, all your status updates are visible by ANYONE on the whole web!)...

It's the same thing if people can find you on Facebook or by Googling you, so personaly I did the following:

5. Your friends list:
You should also change how your friend list is displayed to your friends/friend of friends/Everyone as follow: Update: it's now in the following 6. section that you can change this settings

6. Update on April 29th: The new Friends, Tags and Connections Privacy sub-menu:
Here is the latest in Facebook "get back to default i.e Everyone" privacy settings... I'm really thinking about switching my Master's studies to get a degree in a "Master's in Facebook & Social Media"! ;)

So here is the new default settings that I just saw this morning in the new Friends, Tags and Connections Facebook settings that controls the tags you get and the new "like" button on partners websites http://bit.ly/friendstags:

 You better change them if you don't want your aunt, your mom or whoever check that you love drinking from the Keg, or that your future employer see that you changed jobs 10 times in the last 2 years, or even your guys friends know that you clicked on like for the movie "the notebook" (I don't have anything against it, just an example ;)

Here you go! I'm not sure that I covered everything, I just hope that you'll take advantage of this tweaks and that you'll follow this posts for future updates regarding Facebook's privacy! Actually I really think I should do a "Master's in Facebook" (perhaps from University of Phoenix! ;) or create a dedicated website for this crazy ever-changing privacy settings, layouts, Terms Of Services etc...

Please just take the time to share this page to make sure people know more about how your seemingly innocent activites on Facebook can have a huge impact on your life (professional & personal) and that you have the tools to make sure you "control" to a certain extent what goes on your behalf on Facebook and the web in general...

Goog luck!

PS: feel free to tell me if I forgot anything, Facebook's privacy is getting harder and harder to crawl through....

PPS: sorry for the mess, the post was created on April 21st, then posted and updated on the 29th.

Facebook does not allow to create protest pages against the New Facebook Open Graph and Like's identity usage online

Facebook acts like a totalitarian state ;) It does not allow to create a page entitled "DON'T LET FACEBOOK OWN YOUR IDENTITY ONLINE"! Yes, it's not a joke!
I really don't know what to think. I posted a couple of thoughts about what was going on since yesterday and was thinking about writing a blog post later to clarify my thoughts, but I had to post this first: Try to create a COMMUNITY which is by essence a NON-OFFICIAL page as stated by Facebook:

Community Page: Generate support for your favorite cause or topic by creating a Community Page. 

What does this mean? If my favorite topic is "I love Obama" or "I hate Obama" it's ok, right? Indeed it's ok for Obama lovers/haters.


But it does not go this way for Facebook!!!!
Try to create a Community with the topic: "DON'T LET FACEBOOK OWN YOUR IDENTITY ONLINE".
You'll get the following message:
"Our automated system will not approve the name "DON'T LET FACEBOOK OWN YOUR IDENTITY ONLINE" because it contains a word or phrase that is blocked to prevent the creation of unofficial or otherwise prohibited Pages. If you believe this is an error, please contact our Customer Support team."

Sorry Facebook, but that's a cause and a topic, so for me it deserves to be seen as a community page.
I see what you could say: it's Facebook's brand so it might be a breach of trademark or whatever, and even if for ages we were able to see pages like "I love X brand" or "I have Y brand", today is the day where it's not permitted anymore. 


Well, you are right, and even if it feels weird as the community page is clearly to support a cause/subject/topic or whatever as a community, I would understand that. So I ran a little experiment. What other brands are as mainstream as Facebook today? Nike, Microsoft, Cisco, ExxonMobile, Maroc Telecom (lol), Apple, Amazon, Marrakech (that would almost be a brand;) etc... But what main brand is also sometimes associated with "evil" and online identity super-ownership? Google of course! I'd let you run the test aswell by creating the same page for Google and see what goes on...


Ok, you might be lazy! So I did it for you for a couple of brands, and you guessed it right (otherwise I wouldn't be writing that), it passed the "automated system". Proof in picture bellow:

 

(yes even Doritos! ;)

As I side note, I was able to create the following page: DON'T LET FACEB00K OWN YOU & YOUR IDENTITY ONLINE http://www.facebook.com/privacynow.


Finally, a little piece of advice, If you want to CHOSE if whether you want to opt-out or opt-in into the new Facebook social-web's scheme check your privacy settings at www.bit.ly/facebookoptout and uncheck or check the last box.

10 ways on to how to secure (partially) your digital life, from Facebook to your Bank Account

The Facebook virus are spreading around the platform, and I was almost going to fall for one when a friend of mine sent me a message on facebook asking me to check a photo of us with a shortned url (the bit.ly, or tr.im kind of urls).

I'm wondering how many people did fall for this kind of message, when a friend of yours gets his account hijacked and start sending emails asking to visit a website with cross site scripting (XSS)...

So basically, this is a message for my friends: I'm not an IT specialist, but I know 2 or 3 tricks to make your web-life safer.

1. Try not to use Internet Explorer. Google Chrome or Firefox are a safer bet. Not because Microsoft's browser is the worst (they are getting better day by day), but it's much more tied to your windows OS than the others.

2. When using Firefox, install Adblock plus extension to have no more ads on facebook (and google, gmail etc...). But so far, the ads on Facebook are not very well controlled and a lot of spammer and hackers are using that to send the users to suspicious sites.

You also have adblocking for Google Chrome through the extensions, but my experience was not that great and Chrome started crashing.

3. If you have a genuine windows Vista or 7 (it's a little bit slow on windows XP for the scan), install the free antivirus AND firewall from Microsoft. If you don't have a genuine one or you want an alternative, Avast Home Edition is a very good and lightweight antivirus.

4. A firewall is a good add-on on top of an antivirus: it filters your connections to prevent someone to access your computer. It's free to use Comodo Home Firewall.

5. An Anti-Malware is a good tool to clean your computer from other things that are not specifically virus (like adware etc...). Spybot Search & Destroy is free and efficient.

6. A step further is to install Lastpass, it's an online password manager with local encryption, they also offer one time password to print in case you use a public computer, to increase security, you can  have a confirmation matrix to add to your password for identity control (it's a figures/letters matrix that you print), so even if your master password is stolen, the person won't be able to login. Finally you can also have a usb version to use it on the go.

7. Check your facebook privacy settings, or get more info about facebook's privacy settings here. Basically you HAVE to make sure not EVERYONE ONLINE can see you photos/profile/infos etc... now you can tailor what you post (status, links, photos album...) and make sure only the persons you want to see them, actually see them!

Also Please create friend lists to make your life easier. Start by doing something like that: a list for your actual friends (and let them see your tagged pictures etc..), a "casual friend" list for your acquaintances you meet at conferences etc... (and only let them see the photos you post, or only some of them as now you can do that for each album you post), and a "professional friends" for people who ad you randomly (and only let them see your basic profile and studies, jobs)

8. Alway click the log-out button. Even on your computer! Do you know friends who post "stupid" status messages on your behalf? Yeah, that's funny! But imagine someone who change your email settings to add a filter to forward automatically all emails to another address he has control on, he could change your Facebook password or whatever password with this forward.

9. Always change your password, and don't use the same. At least try to have 4 or 5 different passwords and change them time to time across your accounts. Worst case scenario, if you don't remember them, you'll have to try 4 different ones. (and if you have installed Lastpass) you don't have to!!!

10. Finally: always shut down your computer. Why would you leave it on? It uses energy (and we are all green today, right! ;) and more importantly, some people could put sniffer/keylogger on your password, or at least check your files! And don't assume that your friends/colleagues won't do it, because at least a jealous friend will.

And not I'm not paranoid....I just try to abide by these rules. You can try them, and if you need any help, just let me know, I've configured this for my friends a dozen time...

What do you think? What are the most important ones? What would you use. Personally, there is one that I do not follow... ;)

No buzz for Google buzz? Was it a smart idea for Google to launch the buzz quitely?

Image by Vincent J. Brown via Flickr

Funny how when a new communication tool is available, it's uncluttered and full of non-fake people and posts. It reminds me of Twitter back in 2007 or Facebook in 2005...Good ol' times! Hope it stands long for Google Buzz.

But I think that the good strategic move here is by not playing the "big-launch" game, Google is smart by letting Google Buzz be more like an "app" service to its already pretty large plateform (starting with Gmail, but who knows where it will stop: Blogger, wave, google maps, Reader etc...) instead of a new plateform (like all the other Twitter wanna-be that lost ground and had to change like Tumblr, or one from Northern-Europe that was bought by Google I while ago I think). It is just like an extension of the already wide services that Google offers and may lead to a seamless adoption of the service, while a big "tada" launch might have made people think too much about adopting or not the service.

It uses the already pretty wide user-base and delivers slightly a well differentiated approach (Porter would love to hear that!;) where the service mixes the "large spectrum" possibility of Twitter with the the narrow-tweaking of privacy and reach of Facebook, and with an added layer of media interaction that Twitter too often makes it hard (read more-clicks) to use even with all the tools that uses its api, it's still not for the average user who just want to share a couple of thoughts/advices/comments and links/pictures/video (I might look like bellow-average as I almost never use any picture/video/data sharing web services).

I think the two main challenges would be:

1. retaining the control on the user-experience without giving away the flexibilty brought by apis for added layers of web-services built upon Google Buzz without being a plain plateform very slow to move but that lets people do whatever they want with the api. Not in an Apple-Store-style-I-control-everything service, nor in a Windows-Mobile-free-for-all type (before Marketplace but even then...), perhaps more in the style of the Android plateform with a balance between control and freedom.

2. keeping the differentiation approach strategy, perhaps by keeping a more personal flavor to the service more in line with the 2005 Facebook's era, and giving a good control over the balance of private/public life.

What other challenges would they have, beside the obvious entry-barrier that Twitter and Facebook have set to the "personal-social-sharing" services?

Yahoo & Microsoft, un remake d'AOL & Time Warner?

La situation de Microsoft à l'heure actuelle la pousse à chercher une issue dans le rachat de Yahoo. Cette compagnie attaquée de toute part (Systeme d'exploitation, Office, Recherche et services Internet), et jusque dans ses vaches à lait comme la suite MS Office par différent, se doit de rattrapper son retard dans le secteur à la plus forte croissance: celui de la recherche sur internet, la recherche "monetisée" bien sûr, domaine où Google excelle.

Pour revenir au titre de cet article, faisons un rapide rappel de la fusion d'AOL et Time Warner: en 2000, au sommet de la (première) bulle internet, AOL a racheté Time Warner pour 182$ milliards, ce qui évaluait la compagnie à la suite de la fusion à plus de 350$ milliards (et oui plus de 168$ milliards pour AOL!;) On peut relire aujourd'hui les articles de cette époque (10 janvier 2000) où la majorité des analystes se targuait de trouver toujours plus de synérgies potentielles entre le "vieux" et le "nouveaux" media, qui avait le potentiel d'associer le contenu d'un compagnie centenaire et la diffusion d'un prodige du web pour réussir au final à toucher chaque citoyen américain si ce n'est citoyen du monde! Depuis, cette euphorie est passée, la gueule de bois est arrivée avec l'explosion de bulle techno, et la valorisation d'AOL qui a littéralement fondu comme neige au soleil. Une petite note, Ehrans, un analyst de Bear Stearns (la firme qui s'est faite offrir un rachat pour 2$ l'action en début mars!) a souligné en 2000 que "cette alliance imbattable".

Concernant Microsoft et Yahoo, une remarque qui a été discrètement lancée à ce moment là est qu'AOL et Time Warner se sont rapporché non pas réellement par prévision de croissance, mais pas insécurité (cf. article de Salon.com). Et c'est là où la bas blesse. La situation est la même pour Microsoft! En effet, un article de Fortune datant du 18 février (page 18 à 24), rappelle bien que cette réaction de Microsoft est moins pour acquérir un parc d'utilisateur que pour contrer Google dans sa suprématie du web, et de la recherche en particulier. Mais si les revenus publicitaire de Yahoo et Microsoft combiné sont de 8,2 milliards, ils se tiennent encore a distance des massies 16,4 milliards de Google. De ce fait non seulement au niveau quantitatif, les chiffres sont peu flatteurs, c'est au niveau qualitatif que le bas blesse le plus. En effet, dans l'industrie internet ce ne sont pas les serveurs qui comptent, ce sont les algorythmes derrière qui fond la valeur de ces caisses de metal.

Dès lors, si Microsoft cherche à contrer Google, ce n'est pas en achetant une autre compagnie distancée technologiquement par Google que la firme de Redmont va augmenter ses résultats de R&D. Dans le domaine de la recherche 1+1 ne font pas 2, et là en l'occurence j'ai bien peur que 1+1=1, car ce n'est pas en alignant deux moteurs de 300 chevaux qu'on en obtient un de 600, et j'espère que Microsoft ne le croit pas. Surtout si l'on connait la série de mauvaise décision de Yahoo ces derniers temps: echec du rachat de Youtube et JotSpot laissés à Google, refus d'acheter Facebook pour 1 milliards de dollar en 2005 (la participation de Microsoft le valorise a 15 maintenant!), refus d'entrer assez tôt dans le marché de la publicité contextuelle, passé à côté du marché des petits publicitaires (80% des entreprises sont des PME que Google a su amener dans son giront avec Adsense et Adwords), mauvaise exploitation de son rachat d'Overture, echec et eutanasie de Yahoo 360 etc... et le retour du fondateur de Yahoo, Jerry Yang n'a pas changé grand chose si on se fie à "l'action", ou plutôt au manque d'action autour de Yahoo ces 100 derniers jours.

Est-ce alors un mouvement desesperé pour acquérir des parts de marchés, avant que le web ne se résume à Google et Facebook? Quelles synergies Microsoft peut-il vraiment tirer de Yahoo, et quelle durée cela va-til prendre connaissant la nature du marché, l'opposition culturelle des deux firmes et l'évolution très rapide des TI orientées web?

------------------
Ressources:
http://money.cnn.com/2000/01/10/deals/aol_warner
http://archive.salon.com/tech/col/rose/2000/01/10/aol_time/
Fortune Vol 157, No 3, Feb 18, p.18-25

Email spams are out. Please welcome Facebook spams!

Whether you are encountering random invites to become X's friend or to install Y application. If you receive a couple of messages from the administrator of a group promoting this event, or that product. Then, you can be glad to be among the numerous people facing the new Facebook spam hassle. It appears then that 43% of all facebook messages could be defined as spam according to a study conducted by HP Labs (Information Dynamics Laborator).

As Lauren Cooney highlights it in her experience, Facebook is victim of its success as it shifted from a personal tool to (re)connect to a mix of personal and professional plateform to network with others (potential clients?). Now people try to figure out how to use the power of the social network to conduct business. In my sense, most of them conduct it in the old way with push marketing without using effectively interesting interactions with potential customers.

Whether you like it or not, you have to accept it. The only thing that makes me angry is the hypocrisy behind a lot of groups. Many group admin use the group to spam people for product, service or events, at least groups like Ernst & Young are honest as they are "sponsored"!


That raises two points in my sens that can be solved.

The managing issue is due to the fact that Facebook does not allow you to edit some basic group features, just with the applications. As a user, you should be able to chose how you want to interact with a group: receive or not messages from the group admin, receive or not notification of new posts, or group modifications etc...

Then, the community issue is due to the lack of real "self regulation" tool. People in a group cannot dismiss an admin of a group or even a person there. The admin has all the rights. In fact that's against the web 2.0 spirit. I am sure that you all noticed the little thumbs up and the cross on facebook's News Feed. They should add that for every member and every post in a group. That would make sens in a web 2.0 spirit and will help self-manage groups. of course the dismissal would be after many people "report" that.

Actually i really don't understand why the programmers of Facebook do not give the user more managing power over their own Facebook's experience. Perhaps that's only made to let more interaction instead of leaving the user to chose to limit them to his will.